The corporate culture of Shuidao is a set of values that are recognized by all employees as a commitment to innovation and strength by the leaders of the company. The core of company culture is innovation for strength. It is a cultural system that has emerged and gradually formed its unique characteristics over the past decade of development at Shuidao University. The company culture takes conceptual innovation as the guide and market innovation as the goal. With the development of Shuidao from scratch, from small to large, from large to strong, from local to national and even global, Shuidao culture itself is constantly innovating, developing, and employees working together and surpassing themselves, which is the biggest characteristic of Shuidao culture. Currently, Shuidao's goal is to innovate Chinese famous brands and give back to society. This goal perfectly combines the development of Shuidao with the personal value pursuit of Shuidao employees. Every Shuidao employee will fully realize their personal value and pursuit in the process of achieving the big goal of Shuidao and Chinese famous brands